TakeOFF
TakeOFF
TakeOFF
TakeOFF
TakeOFF helps student loan borrowers turn repayment into progress by building financial literacy, improving financial wellbeing, and raising credit scores through guided actions. Get in touch to request a case study.
TakeOFF helps student loan borrowers turn repayment into progress by building financial literacy, improving financial wellbeing, and raising credit scores through guided actions. Get in touch to request a case study.
TakeOFF helps student loan borrowers turn repayment into progress by building financial literacy, improving financial wellbeing, and raising credit scores through guided actions. Get in touch to request a case study.
Solutions

I identified core borrower behaviors and designed a strategy to help users build creditworthiness safely and sustainably. By analyzing signals such as payment history, credit utilization, and account diversity, the system delivers timely guidance that encourages proactive, high-impact actions, enabling faster and more effective credit improvement without exposing users to unnecessary risk.
Results

As a result, I took the product from concept to Beta, delivering a complete app prototype from 0 to 1 and shipping over 100 screens grounded in user needs, product strategy, and business goals. I accelerated product deployment by 2× through the introduction of a scalable design system and improved workflows and accessibility through UX research, A/B testing, and usability testing.
Solutions

I identified core borrower behaviors and designed a strategy to help users build creditworthiness safely and sustainably. By analyzing signals such as payment history, credit utilization, and account diversity, the system delivers timely guidance that encourages proactive, high-impact actions, enabling faster and more effective credit improvement without exposing users to unnecessary risk.
Results

As a result, I took the product from concept to Beta, delivering a complete app prototype from 0 to 1 and shipping over 100 screens grounded in user needs, product strategy, and business goals. I accelerated product deployment by 2× through the introduction of a scalable design system and improved workflows and accessibility through UX research, A/B testing, and usability testing.
Solutions

I identified core borrower behaviors and designed a strategy to help users build creditworthiness safely and sustainably. By analyzing signals such as payment history, credit utilization, and account diversity, the system delivers timely guidance that encourages proactive, high-impact actions, enabling faster and more effective credit improvement without exposing users to unnecessary risk.
Results

As a result, I took the product from concept to Beta, delivering a complete app prototype from 0 to 1 and shipping over 100 screens grounded in user needs, product strategy, and business goals. I accelerated product deployment by 2× through the introduction of a scalable design system and improved workflows and accessibility through UX research, A/B testing, and usability testing.


















x Cornell Tech
New York, NY (currently traveling)
DESIGN
PRODUCT STRATEGY
STORYTELLING
Made by Design Freaks in Framer