Solutions
We built a personal finance platform that brings everything into one place, giving users a clear view of their money. Copilot Intelligence analyzes spending patterns, financial goals, and trends to offer practical insights and timely guidance, helping users make everyday financial decisions with confidence.
Results
I led product design for Copilot Money’s web app, turning user feedback into improvements across the platform and integrating Copilot Intelligence. This work established shared design foundations across the Copilot product suite. I also helped develop the design system and the Goals feature on iOS, improving usability and adoption and contributing to a 2× increase in ARR.
Designing the platform
Web was a designated area for Copilot’s next bets. I led product design for the platform end to end, rebuilding core experiences from Transactions and Transaction Categories, Recurring Expenses, Rollovers, and Investments to settings, onboarding, and checkout. But the goal was not simply to bring Copilot to another surface. Web gave us room to revisit parts of the product we already knew could be better, test new interaction models, and introduce ideas before carrying them across the wider product suite.
That made Web the proving ground for some of our biggest design bets and improvements. For instance, it was where we started applying Copilot Intelligence more broadly across the product. Rather than treating AI as a separate destination, we explored where it could make existing financial workflows clearer, faster, and more useful. At the same time, we could rethink information density, hierarchy, navigation, and how financial data was presented without being constrained by patterns that had already solidified on iOS.
Web became the place where we could ask a broader question: if we were designing Copilot today, with everything we had learned so far, what would we change?
Designing the system
The work on Web was strategically designed to extend to iOS and macOS once validated.
We introduced a new design system, interaction patterns, and product foundations that could be tested on Web first and then carried across the wider Copilot ecosystem. Instead of treating Web as an isolated product, we used it to improve the system across every part of Copilot.
That applied to AI as well. Copilot Intelligence introduced new behaviors and interface needs, so we needed patterns that could scale beyond a single feature or surface. Web gave us a place to test how intelligence should appear inside existing workflows before extending those ideas across the board.
The result was a stronger foundation for the whole product suite. Web became the testing ground for design improvements, AI applications, and new product bets, with successful ideas carried into the broader product ecosystem.
A closer look
One of my favorite problems was budget rebalancing. Traditional budgeting treats going over budget as failure: a category turns red and the user is left to fix it. But spending rarely follows the plan perfectly.
We designed rebalancing around the idea that an overspend in one category is usually a tradeoff somewhere else. Instead of simply showing that the user was over budget, Copilot could help them redistribute what was left across categories while keeping the overall monthly plan intact.
The design challenge was making that tradeoff immediately understandable: what changed, where the money was coming from, and what the new budget looked like before committing to it. It turned budgeting from a static set of limits into something users could actively adjust as their month changed.
Product and business outcomes
The launch of Web expanded Copilot to a new surface and user segment, contributing to an increase in MAU and broader adoption across core financial workflows. In parallel, my work on Financial Goals on iOS supported a 2× increase in ARR. Web also became the proving ground for major design improvements, a new design system, and broader applications of Copilot Intelligence, with successful patterns carried into iOS and macOS. Copilot’s design received multiple Webby Awards, and the iOS app received multiple recognitions from Apple.
